This project is required to rebrand a selected company, improve the packaging design, and sell them in the high-end market. The company Hai Seng Hin Ent Sdn.Bhd was chosen. The keywords for the new packaging design: Minimalistic, luxury, ocean, and pastel. The colors of packaging are more towards warm colors to trigger appetite and are more in pastel colors.
Minimalistic makes everything look elegance and luxury. The colors of our packaging are more towards warm colors to trigger appetite and they are more in pastel colors. It only has the total of three colors and three form of shapes, which is pastel yellow, pastel orange and pastel red. It makes people feel comfortable and peaceful as well. Since the company is selling seafood snacks, the window display will be in blue color to give out the oceanic vibes