This project required to create a public awareness campaign. This includes proposing suitable strategy for our client, Happy Home. The strategies that we will be proposing are, client communication strategy and creative advertising strategies. Visual mock-ups will need to be developed based on the selected platforms that is best fit for the campaign.
Public Awareness Campaign
Anxiety disorder
Anxiety disorder is becoming increasingly widespread in today's society, especially as the pandemic hits. As a result, more people are being diagnosed with anxiety or despair. One-third (34.1%) had mild to moderate anxiety symptoms. The loss of domestic support and childcare facilities, the collapse of the banking system causing more people to have anxiety. Most of the concerns are over the health impacts on their children, and a lack of contact with those infected. Prolonged social distancing affect parental behavior and family interplay became major social concern. Family stress led to the accumulation of stressors that threaten the stability and functionality of the family.
Social Media Postings
Short video
In this short video, there will be benefits of spending time together with partner and how it helps to overcome anxiety disorder.
Cleaning contest
Family Tag
Action Timeline
